Vision & Strategy

GeeKen’ s vision is to be the leader in office furniture in India.

The thought processes that have given us a confidence to set a vision are the following:

1. Each one of our products is not just a piece of furniture but our ambassador of the quality at our customer’s premises. Across their lifetime, Geeken furniture is remembered by its users, for its comfort, safety and aesthetic design. GeeKen is a trusted name for custom made furniture, and manufacturer and supplier of a wide range of furniture at a reasonable price and timelines.
2. Every customer is a part of our family. We build a client for life. As clients grow, our business grows as well; as we at all times, know their needs and expectations. In our journey of last 30 years, we have never looked back and our performance has steadily improved by repeat orders from our clients and partners.Because of the consistent quality of products, our resistance to sell is, near zero. We call every customer ‘life time customer’. Even though, our variety of product is large, it is our commitment to meet just in time delivery, maintain zero defect and quality/usability of products.
3. Geeken suppliers and distribution partners are highly trusted and efficient. We built with them a long term relationship on a professional way, by shared goodwill, partner in success and profit, and face challenges together. Our problem is their problem and so is, their problem, ours.  Our distribution partners and showrooms can be found across all major cities and towns in India.
4. Our head office and manufacturing plant is located in Manesar (near Gurgaon, NCR Delhi). Manufacturing facilities are state of the art and are consistently improving. Logistics of supply chain is developed to cover all India markets.
5. Information technology is the next step of our strategy which will bring us to clients, more closely. In time to come, we will have a real time order tracking system for clients/ project/ distribution partners. This order tracking will be integrated with production and supply chain system. We hope to minimize inventory, reduce uncertainty and costs, and maintain a transparent system of just in time delivery for every order and information sharing.
6. We are environmentally very conscious. Products that we produce come from sustainable sources and do not cause adverse impact on the human and natural environment. We hold third party certification based on international standards that confirm a state of readiness of our management system for quality, environment and occupational health and safety and energy management. We produce our own solar energy on roof top installation, to compliment some part of the energy requirement.   We comply with all relevant regulations in India.
7. Geeken Management System is intended to provide a visibility of the vision and strategy, and how our people can take decisions and perform under the architecture of policies, processes & practices including use of tools & technology.

Right attitude, engagement and common understanding at all times; and specially, when performing a positive change in the organization.

Customer focus, excellence in product and service, Revenue-Profit-Growth, Efficiency by Technology, Team Work.

Operational ease, be free from defects and rework, near zero manual errors and delays, by up-to-date knowledge and automation of processes.

Effective, formal or predefined & standardized (non-reactive, no need of emergency) way of work, decision making & problem solving.

Use of real time data analysis & business intelligence to validate the vision, strategy & goals to be on path of continuous improvement.